JAKE TLAPEK
Chief Evangelist at Finch | $100M+ in Revenue Generated
THE
BRUTAL
TRUTH.
I didn't learn marketing in a classroom. I learned it in the trenches — making mistakes that cost real money and figuring out what actually drives revenue. I started in the Air Force as an IT Tech, learning the raw architecture of systems. But the real game is human psychology.
I built Wizard Marketing from zero to a million-dollar agency, then sold it. It was acquired by Finch, where I now serve as Chief Evangelist. Along the way I watched the same pattern play out across every industry I touched — good businesses losing to worse ones because the sequence of their message was wrong. That pattern became Eight Dominoes, my upcoming book.
I've generated over $100 million in measurable revenue for clients spanning Fortune 500 companies on three continents. If you want honest strategy from someone who's earned his insights through bruises — not blog posts — you've found the right place.
EIGHT
DOMINOES.
A messaging framework that compounds.
Your product isn't the problem. Your sequence is.
A precisely placed domino topples another fifty percent larger than itself. Twenty-nine bring down the Empire State Building. Marketing works the same way — when the elements are in the right order.
-
01
Core Attraction
The emotion your customer is actually buying.
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02
Attention Catalyst
The hook that earns the first three seconds.
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03
Value Proposition
The promise that earns the next sixty.
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04
Impact Chain
The stakes that make inaction feel unbearable.
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05
Mechanism
The named system that makes you unreplicable.
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06
Barrier Breakdown
The objections that quietly kill deals.
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07
Embracing Limitations
Turning your weakness into proof.
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08
New Opportunity
Replacing the category instead of competing in it.
Join The Order
First access when the book ships. Weekly truths in the meantime.
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Scars from the Trenches
2025
Vox & Coin
Building the next generation of business media network.
2024
The Mastermind
Building and leading a premier mastermind to scale real businesses alongside elite founders.
2023
Chief Evangelist at Finch
Spearheading growth. Calling out the BS in the industry and pulling the levers that actually multiply revenue.
2021
The TikTok Leap
Amassed 100K+ followers by showing up and telling the truth. Content that doesn't convert is just noise.
2018
Built & Sold a $1M Agency
Founding Wizard Marketing. Grew an agency from zero to seven figures by focusing purely on discoverability and conversion. Then sold it.
2016
Grifters: 300K Copies Sold
Co-designed the hand-building card game Grifters with David Fulton. Published by Indie Boards & Cards, sold over 300,000 copies worldwide.
2008
The Foundation
U.S. Air Force IT. Where I learned discipline, complex systems architecture, and how to execute when the stakes are real.
The Verdict
What they said when Jake did the work.
Jake is everything we hoped for. We saw impressive results in a quicker time frame than expected.
The most transparent experience I've had. Weekly updates. I recommend Jake to every company I know.
Jake consistently goes above and beyond. His expertise has significantly contributed to our success.
Heard the Wizard On
Podcasts, press features, and the occasional truth bomb.
Inspiring Business Podcast
"The Wizard of Marketing"
with Mark Bullock
More Than a Few Words
"The One Metric Most Business Owners Overlook"
Share of Brand Voice
Hold My Beard Podcast
Jake's own show. Raw marketing truths, live.
Watch on YouTubeSUMMON
THE
WIZARD.
Tired of theory? Tell me what's broken in your business. Be specific — numbers, costs, consequences. I'll tell you straight up if I can fix it.
Jake personally reads every message. Expect a reply within 48 hours.