Jake Tlapek — The Wizard of Marketing. Author of Eight Dominoes.
Jake Tlapek · The Wizard of Marketing
Your product isn't the problem.
Your sequence is.
Ways to Work Together
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Private Consulting
One-on-one strategy. Find the bottleneck, fix the sequence, compound the results. Hourly and retainer options available.
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Jake's elite peer group for founders and marketers who are serious about scaling. Application-only. Opening soon.
Join the waiting listEight Dominoes
The messaging framework that compounds. Jake's upcoming book. Get first access and weekly insights before it ships.
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Raw marketing truths, no fluff. Jake is available for podcast interviews and panel discussions.
Invite JakeJake's Favorite Tools
The software stack the Wizard actually uses. Vetted, annotated, updated when something better comes along. No kickbacks that cloud the judgment.
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Got something specific in mind? Something broken you can't categorize? Jake reads every message and replies within 48 hours.
Send a messageTHE
BRUTAL
TRUTH.
I didn't learn marketing in a classroom. I learned it in the trenches, making mistakes that cost real money and figuring out what drives revenue. I started in the Air Force as an IT Tech, learning how complex systems work. Twenty years of marketing taught me the hardest system to debug is people.
I've made two exits: Brio Studio and Wizard Marketing, which was acquired by Finch where I served as Chief Evangelist. Now I'm back out on my own, consulting directly with founders and teams who are done with theory. Along the way I watched the same pattern play out across every industry I touched: good businesses losing to worse ones because the sequence of their message was wrong. That pattern became Eight Dominoes, my upcoming book.
I've generated over $100 million in measurable revenue for clients spanning Fortune 500 companies on three continents. If you want honest strategy from someone who's earned his insights through bruises, not blog posts, you're in the right room.
EIGHT
DOMINOES.
A messaging framework that compounds.
Your product isn't the problem. Your sequence is.
A precisely placed domino topples another fifty percent larger than itself. Twenty-nine bring down the Empire State Building. Marketing works the same way: get the elements in the right order and the whole thing compounds.
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01
Core Attraction
The emotion your customer is actually buying.
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02
Attention Catalyst
The hook that earns the first three seconds.
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03
Value Proposition
The promise that earns the next sixty.
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04
Impact Chain
The stakes that make inaction feel unbearable.
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05
Mechanism
The named system that makes you unreplicable.
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06
Barrier Breakdown
The objections that quietly kill deals.
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07
Embracing Limitations
Turning your weakness into proof.
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08
New Opportunity
Replacing the category instead of competing in it.
Join The Order
First access when the book ships. Weekly truths in the meantime.
No fluff. No drip sequence.
No spam. One email a week. Unsubscribe anytime.
Scars from the Trenches
Vox & Coin
Building Vox & Coin, a business media network for people who want the truth behind the business.
Business Arcanum
Began building Business Arcanum, an application-only peer group for founders and marketers who are done with theory.
Chief Evangelist at Finch
Built campaigns that moved revenue. Called out the industry's worst habits in public. Did it without permission.
2021
The TikTok Leap
Built 100K+ followers by showing up and telling the truth. Content that doesn't convert is noise.
2018
Exit #2 — Wizard Marketing
Built Wizard Marketing from zero to a seven-figure agency by obsessing over discoverability and conversion architecture. Acquired by Finch.
2016
Grifters: 300K Copies Sold
Co-designed the hand-building card game Grifters with David Fulton. Published by Indie Boards & Cards, sold over 300,000 copies worldwide.
Exit #1 — Brio Studio
Built and sold Brio Studio, the first exit that proved the model. Every lesson from that sale was applied to the next one.
2008
The Foundation
U.S. Air Force IT. Discipline, systems architecture, and learning to execute when the stakes are real.
The Verdict
What they said when Jake did the work.
Jake is everything we hoped for. We saw impressive results in a quicker time frame than expected.
The most transparent experience I've had. Weekly updates. I recommend Jake to every company I know.
Jake consistently goes above and beyond. His expertise has significantly contributed to our success.
Heard the Wizard On
Podcasts and press. Jake showed up, told the truth, and left something worth using.
Inspiring Business Podcast
"The Wizard of Marketing"
with Mark BullockMore Than a Few Words
"The One Metric Most Business Owners Overlook"
Share of Brand VoiceHold My Beard Podcast
Jake's own show. Raw marketing truths, live.
Watch on YouTubeSUMMON
THE
WIZARD.
Tired of theory? Tell me what's broken in your business. Be specific: numbers, costs, consequences. I'll tell you straight if I can fix it.
Jake personally reads every message. Expect a reply within 48 hours.